Virtual walkthroughs are now a reality at ExCeL London thanks to VenueTwin. London’s leading event venue has created an interactive 3D digital twin to aid its event organisers in making decisions about the location and flow of their events at ExCeL.
Our multi-award winning digital twin platform creates a replica of the venue – which can be customised to ExCeL’s clients’ needs – allowing them to better visualise and plan their event. It becomes a powerful sales tool to attract the world’s best event, exhibition and conference organizers to ExCeL London.
See inside the ExCeL London VenueTwin:
VenueTwin provides several benefits for ExCeL to support its customers’ decision-making. This includes reducing the need for in-person site visits, as well as allowing organizers to easily share bespoke visuals of their event with stakeholders and potential partners – wherever they are in the world.
The ExCeL VenueTwin also has multiple additional applications such as road-testing arrival and departure points and switching between different room layouts – all from a visitor perspective.
Digital Twin Technology for Venue Renovations
This technology is set to be of particular interest for ExCeL London’s clients looking to visualise what their event could look like in ExCeL’s 25,000 sqm expansion project.
ExCeL’s business customers can now have virtual site visits to see the various new conference and meeting spaces in the revamped venue. The ExCeL team can instantly create and export videos to send to customers showing the spaces and layouts available.
James Rees, ExCeL’s Executive Director, is enthusiastic about the digital twin. “VenueTwin allows event organizers to have a digital twin of their event space. It helps them not just in planning better, but also optimizing factors like entrance and exit flows, and placements for signage and sponsorship activations,” he says.
James continues: “As we strive for more sustainability, this new partnership helps reduce carbon footprints by minimizing the need for travel. Moreover, it fits in perfectly with ExCeL’s ambition to be Net Zero by 2030 and its new ESG strategy.”
Redefining Event and Venue Planning
VenueTwin is an easy-to-use web platform that lets users do virtual walk-throughs at any time, and instantly create video content that can be used for sales and marketing. It turns CAD, Revit files and 3D models that require deep specialism to use, into an interactive ‘video game’ for venue teams. Anyone with access can log in and interact with the venue as they need.
Paul Foster, CEO and founder of OnePlan, the company that runs VenueTwin, says the digital twin platform is an excellent fit for large-scale convention and exhibition centers: “We’re delighted to see ExCeL London, one of the UK’s largest venues hosting 400 shows per year, benefit from our digital twin solution.
“VenueTwin is well suited to large scale convention and exhibition centres and their event organisers, with tools to switch between different room layouts and for instant content creation.”
Paul adds: “VenueTwin enables virtual site visits any time, and we’re excited to see how ExCeL London will help their customers plan more efficiently and sustainably, especially given their venue expansion and international client base.”
To learn more about VenueTwin, book a demo with our team.