The LA Clippers created a Venue Twin of its new Intuit Dome, the technologically advanced and basketball-obsessed arena and entertainment venue that delivers a uniquely intimate and intense experience for fans. The VenueTwin enables potential customers to envision the arena, suites and surroundings.
Enabling premium buyers to view hospitality spaces
The hyper-realistic Venue Twin is a fully visualized and interactive digital twin of the Intuit Dome – showcasing what the court, suites and in-arena views look like. The VenueTwin fly-throughs enable premium buyers to view what their suite will look like before it’s ready.
Venue Twin provides a true-to-life version of sports and entertainment venues, that can be customised for any need. It’s a sales tool that empowers commercial teams to sell hospitality suites, and to attract sponsors and VIP buyers. In VenueTwin it’s easy to create and export videos instantly, then share them with sales leads.
VenueTwin has an easy-to-use menu making the 3D model interactive. The stadium teams using it can easily switch room set-ups, check measurements and space sizes, test outdoor environmental conditions, and of course create videos. The LA Clippers have used VenueTwin in its consumer social media marketing content.
A 'second stadium' to sell venue spaces
“Venue Twin provides huge commercial opportunities for major venues. Typically, selling luxury suites to premium buyers when a stadium is still in construction meant showing bland image renderings that are limited in giving a real feel of what the suite will be, and almost impossible to even imagine what your view of the court would be”, says Paul Foster, OnePlan and VenueTwin CEO.
He continues: “Our relationship with the LA Clippers shows how sports teams can create a ‘second stadium’ to engage their audiences and sell venue spaces.”