The LA Clippers have created a Venue Twin of the Intuit Dome, the technologically advanced and basketball-obsessed arena and entertainment venue that will deliver a uniquely intimate and intense experience when it opens for the 2024-25 season. The Venue Twin at the Clippers’ Experience Center in Downtown Los Angeles enables customers to envision the arena, suites and surroundings before Intuit Dome opens.
Enabling potential customers to view suites
The hyper-realistic Venue Twin is a fully visualised and interactive digital twin of the new Intuit Dome – showcasing what the suites and in-arena views will look like. The Venue Twin fly-throughs enable prospective buyers to view what their future suite will look like before it’s even been built.
Venue Twin provides a true-to-life version of sports and entertainment venues, that can be customised for any need. The SuiteView tool lets commercial teams design hospitality suites to attract sponsors and VIP buyers, while the SeatView tool can be integrated into a client’s website and ticketing platforms for the most advanced fan experience at point of purchase.
Venue Twin is fully interactive, giving the ability to plan objects, signage, branding and more in your stadium at the touch of a button.
A 'second stadium' to engage audiences
“Venue Twin provides huge commercial opportunities for major venues. Typically, selling luxury suites to premium buyers when a stadium is still in construction meant showing bland image renderings that are limited in giving a real feel of what the suite will be, and almost impossible to even imagine what your view of the court would be”, says Paul Foster, OnePlan and VenueTwin CEO.
He continues: “Our relationship with the LA Clippers shows how sports teams can create a ‘second stadium’ to engage their audiences.”